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NATJA's "Green Marketplace"

The Marketplace will take place on Thursday, May 13, 2010. Time will be reserved for appointments with individuals as well as an opportunity to meet all media in attendance. Media attendees will each be given a "NATJA Stick" (USB 2.0 2Gig jump drive) that will allow exhibitors to receive member contact information and provide exhibitor's materials electronically. This will reduce the cost of providing collateral materials, reduce the effort to exchange necessary information and will make the entire process less costly and less burdensome. When coupled with NATJA's new website, this will also allow allow exhibitors to contact and keep current with media members on pending projects, story ideas and new developments. Detailed information will be emailed to each media and exhibitor to facilitate this move to a "green" format. The marketplace has been re-designed to make it easier for you and our media to connect and engage. The following guidelines will help you prepare.


Marketplace Guidelines

Exhibits

  1. Each registered Exhibitor will have a 4x6 rectangular table with 2 chairs for displaying materials in a 10' x 10' booth. Expanded space may be available upon request on a first come, first served basis.
  2. In addition to collateral materials (i.e. media kits, brochures, etc.), giveaway items of small value (less than $10) are acceptable at the Marketplace.
  3. There are NO limits on tabletop displays.



Handouts and Collateral Materials

  1. A Conference Program will be compiled from registration forms submitted by attendees and will be distributed at the conference.
  2. A directory and floor map will be available at the Marketplace for all participants.
  3. Exhibitors should bring plenty of business cards and bring press kits. We recommend materials be on a laptop so they can be easily transferred to the media member's NATJA Stick.
  4. As a general guideline, remember that no one likes to pack more into their suitcase for the return trip than necessary. Most journalists will request that materials be transferred to their NATJA Stick or sent to them. Giveaway items should be kept to a minimum and should not be cumbersome or heavy.

Procedure

  1. The open Marketplace will take place from 8:30am-11:30am with appointments taking preference during the first half og the Marketplace. Exhibitors are at their tables to meet with journalists members.
  2. This is an open Marketplace. Journalists will be able to roam throughout the room to meet with the Exhibitors.
  3. All Marketplace participants are requested to voluntarily limit conversations to 5 minutes to allow the Exhibitors opportunities to meet with as many participants as possible.

Not Able to Attend the Marketplace?


The Marketplace Representation placements are only available to companies that cannot attend the Marketplace. Marketplace Representation participants can choose from a variety of placements that are described below, which focus on ways to make sure that your company is visible to the media during the Marketplace. Please contact Dawn Vivenzio or email dawn@natja.org if your company is interested in a Representation placement.

Option 1 - Marketplace Representation with Membership

    Cost: $750

    Includes: Annual Membership (worth $500), Press kits and business cards on a shared table at the Marketplace, listing in the Conference program; a Conference program and journalist interest list will be collected and e-mailed to you.

Option 2 - Marketplace Representation

    Cost: $350

    Includes: Press kits and business cards on a shared table at the Marketplace; listing in the Conference program; a Conference program and journalist interest list will be collected and e-mailed to you.

Making the Most of the Marketplace

What is a Marketplace?

  • A forum for travel industry representatives to meet journalists one-on-one, pitch story ideas and promote press tours to writers and photographers
  • A forum for travel journalists to glean story ideas, identify press tour opportunities, solicit travel news and profile their work to Exhibitors

How will the Marketplace work?

  • Exhibitors staff their booths
  • Journalists roam
  • Brief introductory meetings

Tips for Success

  • Review the Conference Program
  • Review the directory and identify the individuals you'd like to see
  • Journalists should bring clips of previous articles, business cards, and a professional bio that lists the publications to which he/she most frequently contributes as well as the topics of highest interest. Optional pre-packaging of desired materials can be placed on your stick to0 facilitate contacts.
  • Bring business cards
  • Follow up, follow up, follow up

Why Participate?

  • Cooperative effort with a major travel association
  • Major networking opportunity
  • Access to and recruitment of travel journalists and photographers
  • Recommend salable story ideas

What is provided by NATJA?

  • 4x6 rectangular table with 2 chairs in a 10x10 booth and set up including tabletop signage
  • Floor map
  • List of media attendees
  • Exposure to travel journalists and photographers

Need more info?

To REGISTER Click Here