Puerto Vallarta's Pride Newsletter
Press Releases
Written by Visit Puerto Vallarta   
Monday, April 17, 2017 02:43 PM

Puerto Vallarta Strengthens its Commitment to the LGBT Community

As the celebration of Vallarta Pride (May 17-28), Puerto Vallarta’s annual LGBTQ festival approaches, the city further expands its commitment to its LGBTQ visitors and community with multiple initiatives across the city including the opening of a Gender Equality Office and sensitivity training for local businesses.

Sponsored by the Puerto Vallarta Tourism Board, “Certified Member LGBT,” is a 12-course training program developed by the Mexico Tourism Board (MTB) and Mexico’s Ministry of Tourism (SECTUR) for local hoteliers and tour operators and is part of the country’s overall initiative to “strengthen LGBT offerings in the destination with quality, inclusive and respectful products and service.” The class will be given on May 25th.

Puerto Vallarta Mayor Arturo Dávalos Peña started the destination’s current initiatives last week by inaugurating a new government office specializing in LGBTQ issues. The Office of Gender Equality, located in the Gayborhood of the Zona Romantica, will be a safe place for lesbian, gay, transsexual, bisexual, transgender, and intersexual communities residing in or visiting the city. The mayor expressed that the Office of Gender Equality is another key initiative in the city’s commitment to ensure Puerto Vallarta continues to be a friendly and welcoming destination, for which “we have already taken very important steps, such as the establishment of same-sex marriages that became legal in March of last year.”
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Puerto Vallarta Gets Ready for Another Record Year in Visitor Arrivals
The Puerto Vallarta Tourism Board has announced that preliminary occupancy rates for the destination’s hotels show a 4% increase in tourism arrivals as compared to 2016 when the destination had its most successful year in hotel occupancy since 2008 with an 80% occupancy rate.

“2017 looks to be another record year for Puerto Vallarta with the first two months of the year already showing positive numbers and per our hotels’ data, this February, Puerto Vallarta will be receiving the highest number of visitors for the month since 2008,” said Agustín Álvarez Valdivia, Director of the Puerto Vallarta Tourism Board, as he presented the latest news from the destination at this year’s Gala Vallarta-Nayarit which took place on February 8 and 9.

In January, Puerto Vallarta hotels reported occupancy levels over 90% and the airport reported and 6.1% increase in national arrivals and 9.9% increase in international arrivals. This is in part due to the new flight between Milwaukee and Puerto Vallarta with Norwegian Airlines. February should have similar numbers with another new flight with Southwest which as of this week connected Oakland with PRV.

Part of the board’s plans includes an increase in presence in emerging markets for Puerto Vallarta, including Europe, South America and Mexico.
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Puerto Vallarta Continues to Co-Star in High Profile Projects
Puerto Vallarta’s natural beauty once attracted Richard Burton to film in the destination in the 60’s, since then the destination has served as more than just a backdrop of productions but a co-star that continues to attract Hollywood films as well as trending television programs and photoshoots.
In the first two months of 2017 the destination has already hosted major television programs, from Inside Edition to the Housewives of New York to an extended recording of episodes of W.E TV’s The Braxton Family Values. Promotion of the Braxton sisters’ visit to Puerto Vallarta will start in early March as the show readies for the premiere of its new season.

W.E.’s specific reach to women and families in addition to the Braxton sisters’ continuous success in the pop world offer a 1.5 million weekly viewership valued in millions of US dollars in advertising.

In 2016, Braxton Family Values was W.E.'s most successful program with the coveted 18-40 demographic, attracting viewership similar to that of the last season of American Idol or Bachelor in Paradise’s second season or the first season of FYI,’s Arranged, both of which also featured Puerto Vallarta.
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Puerto Vallarta’s Burgeoning Theater Landscape
Puerto Vallarta’s art scene has always been a key part of the city. From its multiple art galleries, to its dance and music schools to its hundreds of outdoor artworks, art is everywhere in Puerto Vallarta. In the past three years, this art scene has also grown to include the theater arts.

Act II Entertainment Stages opened in 2013 and has become one of the most important homes for the theater world of Puerto Vallarta. Located in the heart of the Romantic Zone, the entertainment complex presents internationally acclaimed musicals such as the Tony Award Winner Avenue Q and comedy shows from the likes of Hedda Lettuce, Jai Rodriguez and others. The 80-seat theater also works with new generations of theater artists and provides arts education programs that promote life-long learning to a diverse.

The Palm, also located in the Romantic Zone features eclectic cabaret entertainment and features artists from Mexico, Argentina, the USA and Canada, including performance by Leslie Jordan, Kim Kuzma, Miss Conception. It is open from November to April, 7 nights per week with two shows per night.

Head to the hills of the Sierra Madre for Canopy River’s Fiesta in the Mountains where hills come alive with Mexican culture in a traditional Mexican fair complete with a donkey bar, food, tequila tasting, margaritas, mule rides, a mechanical bull, and performances by a Mariachi and Folkloric ballet.”
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Tourism Board Announces Down Puerto Vallarta 2017
Puerto Vallarta’s majestic Sierra Madre, blue Bay of Banderas and iconic Malecon will provide the perfect background of mountain-meets-sea for the first edition of the urban bicycle race, Down Puerto Vallarta 2017, taking place from April 30 to May 1st. Announced this Friday by Puerto Vallarta Tourism Board Director, Agustín Álvarez Valdivia, the race has three categories: Downhill, Slopestyle y Freestyle and will bring participants from the Sierra Madre’s La Cruz to the Malecon in a panoramic 900 meter long speedway.

“Although Puerto Vallarta is well known for its beaches, gastronomy and hotels, we are also a contemporary destination that attracts top productions that attract all of our niche markets with outdoor sports being a natural segment for us,” Said Alvarez Valdivia. “Downhill Puerto Vallarta will combine the spectacular scenery of the destination with one of the most innovative activities in the urban sports market resulting in a unique event in the international scene.”

Puerto Vallarta is expecting over 20 thousand visitors to arrive the weekend of May 1 when the race will take place, this will include more than 40 downhill participants, trainers, family members and officials.

In addition to an increase in hotel occupancy, the destination is also expected to increase its coverage and presence in sports-focused media such as Fox Sports and ESPN which have already confirmed coverage of the race.”
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Puerto Vallarta is Most Awarded Mexican Destination at International Travvy Awards
Puerto Vallarta took three Silver Statues for Best Culinary Destination, Best City Destination and Best LGBTQ Destination globally at this year’s prestigious International Travvy Awards held this week at Gotham Hall in New York City which took place on Wednesday, January 25th.
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Puerto Vallarta Has 20 AAA Diamond Establishments Second Only to Cancuna
Puerto Vallarta is home to 20 of the establishments on AAA Diamond hotels and restaurants list, the most in Mexico after Cancun including the CasaMagna Marriott Puerto Vallarta Resort & Spa and the Westin Resort and Spa Puerto Vallarta which have listed since 1991 and 1993, respectively.
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Puerto Vallarta’s LGBTQ Festival Participants to Celebrate “Together With Pride”
The Puerto Vallarta Tourism Board will join local associations, private companies and Puerto Vallarta’s local and international LGBTQ community in this 5th edition of Vallarta Pride, the destination’s annual pride festival.

This year’s 8-day festival will take place from May 21 to 28, 2017 and pay tribute to the LGBT community with an array of activities that showcase the unique elements that have made Puerto Vallarta a favorite resort destination of the international gay community.

It is estimated that Vallarta Pride brings over 15,000 visitors to Puerto Vallarta, making it one of the largest LGBTQ events in Mexico and one of the highest attended celebrations in Puerto Vallarta.

A family-friendly destination, Puerto Vallarta is also popular with LGBT families and with the legal passing of same-sex marriage in the state of Jalisco in 2016, the city has become a favorite wedding destination among LGBT couples. Many properties, like Costa Sur Resort and Spa or the CasaMagna Marriott Puerto Vallarta have already married hundreds of same-sex couples.
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Mexico’s LGBT Destination to Host Major Events In 2017 And 2018

Puerto Vallarta, long-celebrated as the preferred vacation destination for the LGBT community in Mexico, and the first city in Mexico to be granted Gay Travel Approved status by GayTravel.com, will host a number of major LGBT events in 2017 and into 2018.

Beginning with Vallarta Pride which will take place during the US’ Memorial Day Weekend 2017 followed by NYE PVR 2017 on December 31th. 2016. Beef Dip Bear Week will take place from January 28th to February 4th, 2018 and Mardi Gras will be on February 13th 2018. ”
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Gay-friendly Hotel Accommodations
Puerto Vallarta is home to an array of gay lodging possibilities including T.A.G. gay friendly resorts, hotels, lodges, bed and breakfasts, and guest houses, some are even gay-owned. The following are a list of some of the hotels proactively promoting the LGBT traveler.”
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Popular Designs by Visual Artist Daniel Arzola Will be Present at Vallarta Pride 2017
This year the pride festival has the honor to have the presence of Daniel Arzola, activist, visual artist and graphic designer creator of the popular designs of the artwork “I’m Not a Joke”, which will make the Vallarta Pride 2017 official t-shirts shine with its colorful artwork.

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Johnathan Celestin confirmed as guest artist in Vallarta Pride 2017

One of the first celebrities to confirm his participation in Vallarta Pride 2017 is Johnathan Celestin, singer and songwriter from New York City, who in addition to being the Grand Marshal of Vallarta Pride 2017, will have presentations at various events of the festival such as the 2017 Fashion Show at Mantamar Beach Club, Bar & Grill; And the Men's Party VIP at Casa Cupula.

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