North Little Rock's Stephanie Slagle Earns Travel Marketing Professional Certification from STS Marketing College
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Written by North Little Rock CVB   
Thursday, June 21, 2018 11:12 AM

NORTH LITTLE ROCK (Thursday, June 20, 2018) – Stephanie Slagle, Communications Manager for the North Little Rock Convention & Visitors Bureau, has earned certification as a Travel Marketing Professional (TMP) from Southeast Tourism Society (STS) Marketing College. Only seven other Arkansans have earned the certification since the program’s inception in 1992.

Certification comes after a course of study spread over three years that includes two work-related projects. The certification program is a project of STS, a 12-state professional association that promotes travel and tourism in the Southeast. The 79 graduates of the Class of 2017 were recognized at the inaugural STS Connections Conference in Myrtle Beach, South Carolina.

“There is no other program like STS Marketing College in the country. Every TMP is marked as a person who is versed in travel industry knowledge and practicalities,” said Bill Hardman, STS President and CEO.

Instructors are travel industry professionals such as convention and visitors bureau executives, public relations practitioners, sales and marketing consultants, and research experts.

Since inception in 1992, STS Marketing College has graduated almost 1,100 TMPs. The program uses facilities at the University of North Georgia at Dahlonega to teach travel marketing for a week each summer. Study topics include special events marketing, media relations, tourism advertising, vacation research, crisis management, heritage tourism and community/rural tourism. In addition to classroom work, students also must complete two projects that relate to their employment.

Tourism ranks among the top three industries in all STS states, which include Arkansas and stretch from Virginia to Louisiana.