What does “inclusive marketing” mean and why is it important? This session will share insights from various perspectives on the significance of reaching diverse communities and how it can make a difference for a destination’s bottom line. This panel is brought to you by NATJA’s Diversity, Equity, Inclusion, and Accessibility Committee. Moderator: Ian Fitzpatrick, Co-Founder, World…
Para la Naturaleza is a Puerto Rican nonprofit organization that has provided educational and conservation services to citizens in the islands of Puerto Rico for the past 52 years. We bring together every person who wants to grow up in healthy cities, swim in crystal clear oceans, drink from rivers and aquifers, and be able…
As a destination that has overcome adversity with proven record-breaking tourism growth in the wake of natural disasters, political turmoil and a pandemic – Puerto Rico is a model for crisis preparedness and effective communications. Hear from Leah Chandler, CMO of Discover Puerto Rico and Bettina Garibaldi, Managing Director of Ketchum’s Travel, Hospitality & Leisure…
What kind of Arkansas traveler are you? The new “My Trip” quiz from Arkansas Tourism will help you find out. By answering a few simple questions such as “Who is your traveling buddy?” and “What view do you want to wake up to?,” participants are matched with an Arkansas adventure that aligns their interests with…
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Things to do this week in North Little Rock (as of 6.13.22) *denotes FREE admissionFull calendar of events: https://northlittlerock.org/events The Joint Theater begins their production of Little Rock and a Hard Place this week that will be from June 17 to August 27. This week is the Third Friday Argenta Artwalk so come down to…
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Summer is in full swing on Florida’s Historic Coast. There are lots of exciting events and celebrations taking place this week and throughout the month June. Here is a list of events featuring great music, historic reenactments and fun celebrations this week, and a preview of even more events taking place this month! Please check…
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LAKE OF THE OZARKS, MO – Whether it’s cruising on a boat, paddleboarding, kayaking, or simply splashing around, there are so many ways to find on-the-water fun at Central Missouri’s Lake of the Ozarks. “The Lake of the Ozarks has such a variety of on-the-water recreational activities that appeal to visitors of all ages,” says…
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Merida, Mexico — June 10, 2022 – The state of Yucatan’s Ministry of Tourism (SEFOTUR) will launch a new campaign aiming to increase awareness of the state’s culinary offering, rich cultural history, and current modern gastronomy as an important part of its tourism offering. Position the state as one of Mexico’s foodie destinations to expand…
DetailsAs travel journalists hit the road again, it is beneficial to know what has changed for destination hosts and what has not. What are destinations looking for when hosting media? And once you get there, what is the expectation? Get insight from destination panelists on how to ensure a successful press trip for you and…
In this workshop, you’ll learn the basics of how to structure editorial content to improve search engine results. Topics include researching existing search terms and keywords to create more engaging content and understanding metadata for better ranking in search engine results. Presenters: Kimberly Hickok, Principal for Marketing Kangaroo https://vimeo.com/718174636