We are a destination marketing organization responsible for promoting Jefferson Parish Louisiana as a travel destination and a dynamic place to live and work. Visit Jefferson Parish is accredited through Destinations International and its globally-recognized Destination Marketing Accreditation Program (DMAP), which serves as a visible industry distinction that defines quality and performance standards in destination marketing and management.
What is your destination most known for?
North Little Rock is best known for its blend of outdoor adventure, rich history, and thriving arts and dining scene—all with a welcoming, small-town feel right across the river from the state capital.
During this season, what are some must-see attractions?
Fall is a beautiful time in North Little Rock. Visitors can enjoy the Argenta Vibe Music Series in our downtown arts district, catch a show at Argenta Community Theater or Simmons Bank Arena, and explore the Arkansas River Trail as the leaves change. Seasonal events like Northern Lights at the Argenta Plaza also make this a perfect time to visit.
What hidden gem should not be missed when visiting your destination?
The Inland Maritime Museum is home to the historic USS Razorback submarine, which served in World War II. It’s an unforgettable, hands-on experience you won’t find anywhere else in the region.
What’s one feature that can’t be missed when visiting your website?
Our event calendar is a go-to resource for locals and visitors alike, with up-to-date listings that make planning a trip effortless.
How did you learn about NATJA and why did you join?
We learned about NATJA through colleagues in the travel and tourism industry and joined to connect with a broader network of travel journalists. It has provided us with opportunities to showcase North Little Rock to new audiences and to build meaningful industry relationships.
Is there anything else you feel travel media should know about your destination?
North Little Rock is a destination for all seasons. From natural beauty and outdoor recreation to vibrant arts, culture, and history, it’s a place where every traveler can discover something unique. Our story ideas are endless, and we welcome the chance to share them.
