Keri is a British-born and now based in California writer focused on stories rooted in people, place, and conservation. She specializes in reported destination features, travel guides, hotel and spa coverage, and profiles, often highlighting wildlife, outdoor adventure, and conscious tourism. She is also a member of SATW and TravMedia.
Website & Social Links
www.keribridgwater.com
www.instagram.com/keri.bridgwater
Articles
www.nationalgeographic.com/travel/article/us-national-parks-skiing
www.organicspamagazine.com/desert-renewal-at-tierra-atacama
www.azureroad.io/luxury-hotels-ev-house-car-programs
www.bbc.com/travel/article/20240607-an-ethical-and-safe-place-to-swim-with-whales
What got you into travel journalism?
I’ve been an avid traveler since college, but I spent several years writing for lifestyle publications in Sweden, New Zealand, and Colorado, covering design, interiors, and profiles. After nearly three years reporting on San Diego’s restaurant and dining scene for Eater San Diego, I pivoted to travel journalism about six years ago.
What’s the most challenging part of being a travel journalist?
The ever-evolving media landscape is always a challenge. With outlets shifting and editors moving roles, building lasting relationships takes ongoing effort. I’m committed to thoughtful, honest reporting, so finding the right home for meaningful stories—beyond surface-level coverage—requires persistence. It’s worth it.
What is the most rewarding aspect of travel journalism?
The people I’ve met and the places I’ve experienced around the world. “Where to eat, stay, and shop” guides and hotel reviews are always fun to write—and hopefully inspire readers to bookmark a destination or drop a pin on Google Maps—but I’m especially drawn to stories that dig deeper. Favorites include how Tahiti became a leader in ethical whale swim tourism and reporting on a wildlife center in New Mexico doing remarkable conservation work.
What is something you wish people knew about travel journalism?
How 24/7 it can be. It may look glamorous on social media, but behind the scenes there are constant pitches, deadlines, and edits—often written on the road and across time zones—along with the ongoing work of building editor relationships. As a freelancer, I’m always thinking about the next story. It’s a hustle—but a rewarding one.
How have your cross-cultural experiences shaped your point of view of the world?
Living and working in different countries has shaped how I see the world. My time in Sweden and New Zealand deepened my appreciation for how work-life balance and connection to nature are prioritized there. Travel—and especially after 20 years in the U.S.—continually reminds me there is no single “right” way to do things.
What have you enjoyed most about being a NATJA member?
I value the community and networking opportunities NATJA provides. Attending the Puerto Rico conference in 2022 was a wonderful introduction and an opportunity to meet editors, writers, and DMOs in person. I’ve also enjoyed contributing to TravelWorld International twice, covering Jamaica and Waikiki.
