Dear NATJA Family:
All I can say is, “We are back!” After this past week’s announcement from the Centers for Disease Control and Prevention relaxing the use of masks, we are confident that tourism will once again see a boom! Travel will be at the top of the public’s mind, especially after 14 months of missing our loved ones, their hugs, smiles, and laughter, and gathering with friends. The U.S. government’s aggressive approach to vaccinations has brought us to where we are today. We are hopeful that our Canadian neighbors will soon be in the same position.
What better way to welcome back tourism than attending NATJA’s virtual conference June 2-4! There may be a “new normal” so hear from the experts in professional development sessions how everyone is adapting. The Editors Panel is always a favorite as well as the Marketplace, where media and DMOs will meet one-on-one. Branding, whether you are a DMO or a travel journalist, is critical to success. What better person to address “The Power of Branding” than Rita Ferro, who as President of Advertising Sales leads advertising sales for ABC Entertainment, ABC Daytime and ABC News; Disney Channels Worldwide; ESPN Networks and ESPN+; Freeform; FX; Hulu; and National Geographic, as well as the integrated sales team for Disney Digital, which provides Disney’s online, mobile, and social offerings.
Please join us for what is sure to be one of the most informative and fun conferences you will attend all year!
Thank you to all for your support during this pandemic. We look forward to brighter days ahead.
Warm regards, 

Helen Hernandez
Chief Executive Officer

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