In this class-meets-workshop, participants will get a quick lesson in how to use Instagram (and social media in general) to build their personal brands, establish legitimacy as a writer, and take, share, and edit photos to accompany their stories. We’ll cover “how-tos,” supplemental apps, and light photo, video, and reel editing, as well as ways…
The pandemic has been hard on travel writers. Some quit altogether. Some found creative solutions for keeping their blogs running despite ad revenue loss. Others came up with new angles and topics to cover, more relevant in those difficult days. Many branched out into other fields and built relationships with new outlets they may now…
What does “inclusive marketing” mean and why is it important? This session will share insights from various perspectives on the significance of reaching diverse communities and how it can make a difference for a destination’s bottom line. This panel is brought to you by NATJA’s Diversity, Equity, Inclusion, and Accessibility Committee. Moderator: Ian Fitzpatrick, Co-Founder, World…
Para la Naturaleza is a Puerto Rican nonprofit organization that has provided educational and conservation services to citizens in the islands of Puerto Rico for the past 52 years. We bring together every person who wants to grow up in healthy cities, swim in crystal clear oceans, drink from rivers and aquifers, and be able…
As a destination that has overcome adversity with proven record-breaking tourism growth in the wake of natural disasters, political turmoil and a pandemic – Puerto Rico is a model for crisis preparedness and effective communications. Hear from Leah Chandler, CMO of Discover Puerto Rico and Bettina Garibaldi, Managing Director of Ketchum’s Travel, Hospitality & Leisure…
As travel journalists hit the road again, it is beneficial to know what has changed for destination hosts and what has not. What are destinations looking for when hosting media? And once you get there, what is the expectation? Get insight from destination panelists on how to ensure a successful press trip for you and…
In this workshop, you’ll learn the basics of how to structure editorial content to improve search engine results. Topics include researching existing search terms and keywords to create more engaging content and understanding metadata for better ranking in search engine results. Presenters: Kimberly Hickok, Principal for Marketing Kangaroo https://vimeo.com/718174636
Learn from editors from various major publications how the travel story has changed in this post-pandemic landscape and how story pitching has been affected. Moderator: Adam Pitluk, President/Group Publisher, Midwest Luxury Publishing Panelists: Suzie Dundas, Sr. Outdoor Editor, Matador Network; Theresa Medoff, Editor, AAA Club Alliance Inc; Starlight Williams, Editor, National Geographic Travel https://vimeo.com/718165920
A combination of the sunbeams throughout the day across the Island, the new color will be brought to life through a series of partnerships, kicking-off with a limited-edition wall paint by ECOS Paints SAN JUAN, Puerto Rico, Jan. 19, 2022 /PRNewswire/ — Discover Puerto Rico, the Island’s Destination Marketing Organization (DMO), announced today its partnership with the Pantone Color…
Discover Puerto Rico’s American Rescue Plan (ARP) Funds Investment Strategy- THIS WEEK! Discover Puerto Rico’s ARP webinar will be held on Thursday, November 4 from 1:30-3pm. The investment of the American Rescue Plan (ARP) funds will be applied to programs and initiatives keenly designed to achieve strategic objectives formulated to stabilize the Island’s economy through…