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The mission of the Department of Parks and Tourism is to enhance the quality of life in Arkansas by promoting, protecting, interpreting and managing the State’s natural and cultural resources.
The department strives to help the tourism industry connect with prospective travelers, while promoting the state of Arkansas as a whole.
Known as The Natural State for stunning mountain vistas and clear running streams, Arkansas is so much more. Cities like Little Rock, Hot Springs and Bentonville offer a cosmopolitan feel, while a visit to one-of-a-kind Eureka Springs will stay with you for a lifetime. The Delta region is where the blues were born and Johnny Cash's musical journey began. Bill Clinton, another Arkansas son, also launched his political path in the state, and sites commemorating the legacies of both Cash and Clinton can be toured today. Arkansas is also the rice capital of the world and home to one of only three purse museums on the planet. Throw in Crater of Diamonds State Park, where you can dig for real diamonds and keep what you find, and Arkansas truly is a unique treasure to discover.
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