AVALON, Calif. – May 29, 2025 – Catalina Island, known for its Mediterranean charm, stunning coastline, and laid-back island lifestyle, has been selected as the featured destination in a new partnership between Love Catalina Island and Sanpellegrino to celebrate the launch of CIAO!, a sparkling water infused with real fruit juice.
The campaign offers a chance for consumers to win a trip for two to Catalina Island, just a short ferry or helicopter ride from the mainland — giving Californians the opportunity to experience “a taste of Italy in California”. The giveaway program, created by Sanpellegrino strategic partner 3 Partnership Marketing, is being promoted in participating Southern California Ralphs stores through in-store point-of-sale displays and supported by digital outreach, including social media and email campaigns. The giveaway runs until June 30th, 2025 and terms and conditions can be found at https://yearofrefreshingdiscovery.com.
“Catalina offers the kind of escape people usually associate with faraway European vacations — sun-drenched views, breezy coastal ambiance, and an unhurried pace,” said Jim Luttjohann, President & CEO of Love Catalina Island. “It’s the perfect match for a sparkling water brand inspired by the spirit of Italy.”
The CIAO! product line includes four refreshing flavors made with real fruit juice, designed to bring everyday moments to life with a burst of Mediterranean flavor. With branding rooted in Italian tradition and flair, the campaign’s Catalina tie-in creates an evocative pairing that invites consumers to relax, recharge, and say “CIAO!” to something new.
In addition to the sweepstakes, CIAO! will be featured at the upcoming Catalina Pride celebration in June, offering attendees a refreshing taste of the brand during one of the island’s most joyful and inclusive annual events.
For more information on the sweepstakes and Catalina Island travel inspiration, visit www.ciaocatalina.com.
