Enjoy the cooler fall season in St. Augustine, Ponte Vedra and The Beaches
St. Augustine, Fla. (July 23, 2026) – Luxury isn’t always about extravagance. Sometimes it’s an unhurried sunrise over the Atlantic, an afternoon on a championship golf course, a restorative spa treatment, or lingering over dinner at one of the region’s MICHELIN- recommended restaurants. Autumn brings cooler temperatures, fewer crowds, and a slower pace to Florida’s Historic Coast, creating the perfect backdrop for savoring every moment.
“As travelers look for vacations that allow them to truly slow down and reconnect, fall is one of the best times to experience Florida’s Historic Coast,” says Susan Phillips, President and CEO of the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. “The weather is beautiful, the pace is more relaxed, and visitors can explore more than 460 years of history at their own speed. We invite travelers to take a deep breath, unwind, and discover what makes this destination so special.”
For lodging that encourages lingering, look no further than Ponte Vedra’s full-service resorts. The Sawgrass Marriott Golf Resort & Spa, The Inn & Club at Ponte Vedra Beach, and The Lodge & Club Ponte Vedra Beach offer seaside luxury, first-class amenities, championship golf, and world-class spas. Boutique properties including The Collector Luxury Inn & Gardens, Saint Augustine Beach House, and Bayfront Westcott House combine personalized service with distinctive accommodations. Distinctive Beach Rentals offers an impressive collection of luxury homes and beachfront condominiums for an elevated home- away-from-home experience.
Rest, relaxation, and rejuvenation are all within reach with an array of spa and wellness experiences. Panache – An Aveda Salon and Spa has been a local favorite for decades, offering plant-based luxury treatments. Salt Spa of St. Augustine provides calming salt therapy experiences designed to promote relaxation and overall wellness. At the Poseidon Spa inside Casa Monica Resort & Spa, guests can unwind with massages, facials, and body treatments inspired by the soothing qualities of water.
One of the simplest luxuries is greeting the day with a sunrise over the Atlantic. Pick up a handcrafted coffee or tea from Kookaburra Coffee, DOS Coffee, or Juniper Market before strolling along one of Florida’s Historic Coast’s 42 miles of pristine Atlantic beaches, stretching from Ponte Vedra Beach to Matanzas Inlet. With soft sand, distinctive shells, and breathtaking ocean views, it’s the perfect way to embrace the morning.
Beyond the shoreline, unforgettable experiences await. The Tasting Tours pairs local history with exceptional cuisine through guided culinary adventures that reveal the destination’s unique character. For a personalized touch of indulgence, Blot Lip Lounge offers custom lipstick blending, bespoke foundation matching, hands-on makeup lessons, and other one-of-a-kind beauty experiences.
Culinary travelers will find plenty to savor as well. Savor unforgettable meals at Florida’s Historic Coast’s two MICHELIN- recommended restaurants. Asado Life celebrates the Argentine- style tradition of live-fire cooking, while Lotus Noodle Bar serves exceptional ramen and Japanese-inspired dishes with global influences. Recognized by Wine Spectator for 11 consecutive years for its outstanding wine program, Michael’s on Vilano pairs fresh seafood, premium steaks, and seasonal ingredients with an expertly curated wine list. For oceanfront dining, 1912 Ocean Bar & Rooftop at Sawgrass Marriott Golf Resort & Spa offers panoramic Atlantic views alongside fresh seafood, creative small plates, and handcrafted cocktails.
This autumn, discover a destination where luxury is measured by time well spent. Whether relaxing at a seaside resort, indulging in a spa day, savoring exceptional cuisine, or simply enjoying the sunrise, Florida’s Historic Coast invites visitors to slow down and savor the season. Begin planning your getaway to St. Augustine, Ponte Vedra and The Beaches at FloridasHistoricCoast.com.
Located midway between Daytona Beach and Jacksonville, Florida’s Historic Coast includes historic St. Augustine, the outstanding golf and seaside elegance of Ponte Vedra, the rural beauty of Hastings, Elkton, St. Johns, and 42 miles of pristine Atlantic beaches. Visitor Information Centers are located at 10 Castillo Drive, St. Augustine; 200 Solana Rd. Suite B, Ponte Vedra Beach; and at the St. Johns County Beach Pier Park, 350 A1A Beach Blvd., St. Augustine Beach. For advance travel information, call 1-800-653-2489 or go to the Visitors and Convention Bureau website at www.FloridasHistoricCoast.com. Check us out on social media Instagram @FloridasHistoricCoast; Facebook.com/OfficialStAugustine; and Threads @floridashistoriccoast
For More Information, contact:
Barbara Golden, Communications Manager
BGolden@FloridasHistoricCoast.com | 904-669-8142