With more than 30 years of experience in the travel and tourism industry, I've built a career helping communities thrive and championing tourism as a key driver of economic development. For nearly 20 of those years, I've specialized in destination marketing, crafting strategies that connect places with travelers. In 2020, I launched How Big Is Texas. What started as a hobby has grown into a storytelling platform where I showcase authentic experiences, hidden gems, and the cultural richness that makes Texas destinations unforgettable. Through my social posts, photography, and evergreen content as the “invisible creator,” I put the community and business first. I understand how to create narratives that resonate and inspire action. I recently launched How Big Is the USA to expand my industry knowledge to a broader audience.