August 16: A Letter from NATJA’s CEO

It’s hard to believe that summer is almost over and we are all gearing up for fall. As COVID-19 continues to take its toll, we are all getting accustomed to the “new normal” which has impacted our businesses, social lives, and simple things such as going to the grocery store.

Happy August!

It’s hard to believe that summer is almost over and we are all gearing up for fall. As COVID-19 continues to take its toll, we are all getting accustomed to the “new normal” which has impacted our businesses, social lives, and simple things such as going to the grocery store. We are hopeful that conditions will stabilize soon so people can once again travel and create content about our wonderful destinations. During this time, our membership has maintained with minimum attrition.

In September, we will distribute a special issue of TravelWorld International Magazine which will be comprised of stories from our membership on their experiences during the pandemic, including our destination members. 

Our Diversity, Equity, Inclusion, and Accessibility committee has been working hard to review NATJA’s mission statement and ideas on how our organization can expand our efforts in this area. You have all received the voluntary survey – one for media and one for DMOs. Your input will be invaluable as we conduct an internal assessment of our organization.

Lastly, many of you have asked about this year’s awards competition. In light of the changes in travel and publishing, we are working with our Advisory Board to revise categories and review prize offerings to include other items that may be beneficial during these challenging times. We plan on launching this year’s awards competition on October 1st.

Thank you again for your support of NATJA.  Hope springs eternal.

Warm regards,

Helen Hernandez
Chief Executive Officer

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