U.S. Travel Association Names Brad Dean State Tourism Director of the Year

Brad Dean, CEO of Discover Puerto Rico, recognized as State Tourism Director of the Year

The U.S. Travel Association’s National Council of State Tourism Directors—a body representing the tourism offices of all states and U.S. territories- has voted Brad Dean State Tourism Director of the Year, an award announced on August 16th.

The award recognizes Brad’s leadership and crucial role in propelling the Island’s tourism figures to record-breaking heights. Discover Puerto Rico’s marketing strategies have positioned Puerto Rico as a premier destination that is resilient and welcoming, which led to increased visitor spending and longer stays.

Please join us in celebrating this recognition for Brad, the DMO, and the entire Puerto Rican tourism industry.

You can find the press release with the official announcement here, and please find a congratulatory video message from key industry leaders and the Discover Puerto Rico team here.

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