As travel journalists hit the road again, it is beneficial to know what has changed for destination hosts and what has not. What are destinations looking for when hosting media? And once you get there, what is the expectation? Get insight from destination panelists on how to ensure a successful press trip for you and…
In this workshop, you’ll learn the basics of how to structure editorial content to improve search engine results. Topics include researching existing search terms and keywords to create more engaging content and understanding metadata for better ranking in search engine results. Presenters: Kimberly Hickok, Principal for Marketing Kangaroo https://vimeo.com/718174636
Learn from editors from various major publications how the travel story has changed in this post-pandemic landscape and how story pitching has been affected. Moderator: Adam Pitluk, President/Group Publisher, Midwest Luxury Publishing Panelists: Suzie Dundas, Sr. Outdoor Editor, Matador Network; Theresa Medoff, Editor, AAA Club Alliance Inc; Starlight Williams, Editor, National Geographic Travel https://vimeo.com/718165920
