2023 December Featured Journalist of the Month: Kita Roberts

“Kita is daring in the kitchen, and we like that” ~ Huffington Post. It’s refreshing to meet someone who is so comfortable in their own skin both on and off the screen.

Freelance Photographer & Writer (as well as a secret BBQ junkie) for 7 years.

Developing fresh content for various networks since 2010 has propelled me and enabled me to grow into a seasoned travel, event, and food writer and photographer. I am currently looking to flush out my calendar and take on new clients and opportunities. With top notch photo skills and a love of genuine story telling, I have honed a voice and style that fits my growing audience.

As a freelance writer and blogger, I have also worked with several tourism boards, large hotel brands, and developed content for the Matador Network. I am a travel enthusiast and have a bag packed, ready to go at all times with an eye for fun solo experiences and adventurous content.

I have hosted several workshops and retreats specializing in photography.

Also, just so you get a feel for me, I have plans to retire someday to a tiny cabin in the woods with my dog, my entire wealth squandered on epic adventures. All I’ll have are stout square photos to look back upon and amazing stories to tell.

Located smack between Philadelphia and Baltimore in Newark, Delaware. Available for travel and event coverage worldwide.

Speaker 2016: Blog Life University (Travel) | Food and Wine Conference (Photography) | Florida Beef Board (Photography) | New York Beef Board (Photography) | Sunday Supper Club Strawberry Event (Photography)

Also works as a social media manager for The Giving Lens

1. What got you into travel writing?
When I was a child, we didn’t have much, so I would sit flipping through National Geographic at the library or in school. I always dreamed of these places, far away and so different. It was big, wild, and so far out of my reach. I read an article about a photographer once “getting the shot” and being covered in leeches while doing so. While other kids were dreaming of their futures, I wondered how I could end up peeling leeches off my skin to live the stories those Nat Geo pages depicted.

2. What’s the most challenging part of being a travel journalist for you?
I think I am both blessed and confused to be entering travel journalism in an era where the game changes every day. Social media, metrics, algorithms, oh my! I’ve been told no one wants to read long-form, in-depth pieces. Changing to adapt for the consumer is a challenge but a welcomed one that keeps me on my toes.

3. What is one thing [equipment or personal item] you can’t go without on the road?

4. What’s your most unusual and/or memorable travel experience?
Do any of us have one answer to this? I feel like there is a moment from every adventure I have taken that adds a drop to the fullness of my life. From sandstorms in the Sahara to playing hide and seek with children in one of the many temples of Angkor Wat. Breaking bread in Guatemala with families to watching the twinkling lights of the Christmas markets in Europe, there are a thousand lifetimes in the amazing moments we are lucky enough to be a part of.

5. How did you learn about NATJA and why did you join?
I don’t recall how I learned of NATJA some years ago, but I am so glad I joined. I love the community of NATJA and the feeling it cultivates. I joined NATJA because I needed more validity behind my work and wanted to learn and grow.

6. What is the best piece of advice you could give to a rookie travel journalist?
Despite all the algorithms, the overnight ‘fame’ of viral content, the pressures to feed our 24/7 hand-held digital devices, and its demands on journalism… never forget your Why.

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