North Little Rock Tourism to host free, family-friendly “Christmas in July” July 21

Photos with Santa, kids’ activities and sneak peek at the upcoming holiday season

To highlight the upcoming 2023 holiday season, North Little Rock Tourism will host “Christmas in July” at Argenta Plaza at 510 Main Street in North Little Rock on Friday, July 21, from 5 p.m. to 8 p.m.

“Everyone is invited to cool off with us at Argenta Plaza and enjoy a sneak preview of the upcoming holiday season,” said Erica Warden, Director of Events. “Besides the usual exciting lineup, we will be announcing an event new to North Little Rock that we hope will be a big hit in central Arkansas.”

The free, family-friendly event will feature fun holiday-themed activities, some of which will involve water – so the public is encouraged to dress accordingly. Santa will take a break from his summer vacation to take photos and make sure children are on the right path to the “nice” list. Topdogcatering will be on hand with hot dogs and other refreshments for purchase.

The Christmas in July event will coincide with Third Friday Art Walk in the Argenta Arts District, a free event during which participating locations display art by local artists and participants can have their passports stamped. Attendees are encouraged to attend both events. The North Little Rock Welcome Center at 600 Main Street, next to Argenta Plaza, is a participating location and will be open 5 p.m. to 8 p.m.

For more information, visit or join the Facebook event.

About the North Little Rock Convention & Visitors Bureau

Overseen by the North Little Rock Advertising & Promotion Commission, North Little Rock Tourism’s mission is to develop, market and advocate to drive tourism in North Little Rock. It accomplishes this through advocacy, tourism product development, industry partner relations, community relations, activations and events, direct sales, content creation, advertising, media relations and research and strategic planning. For more information about where to stay, where to eat and what to do in North Little Rock, visit or follow @exploreNLR on social media

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