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As travel journalists hit the road again, it is beneficial to know what has changed for destination hosts and what has not. What are destinations looking for when hosting media? And once you get there, what is the expectation? Get insight from destination panelists on how to ensure a successful press trip for you and…

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In this workshop, you’ll learn the basics of how to structure editorial content to improve search engine results. Topics include researching existing search terms and keywords to create more engaging content and understanding metadata for better ranking in search engine results. Presenters: Kimberly Hickok, Principal for Marketing Kangaroo https://vimeo.com/718174636

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Learn from editors from various major publications how the travel story has changed in this post-pandemic landscape and how story pitching has been affected. Moderator: Adam Pitluk, President/Group Publisher, Midwest Luxury Publishing Panelists: Suzie Dundas, Sr. Outdoor Editor, Matador Network; Theresa Medoff, Editor, AAA Club Alliance Inc; Starlight Williams, Editor, National Geographic Travel https://vimeo.com/718165920

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https://vimeo.com/559227811/32e5179aa4 While some travel writers are content to go on the occasional press trip and experience places they wouldn’t have otherwise, many NATJA members want to make real money for their time spent producing travel articles, photos, and video. This past year’s travel slump hasn’t been easy on our industry, but these panelists are ready…

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https://vimeo.com/560064540/444279ec5a This two-part course is perfect for the journalist who wants to add a video component to their stories, but doesn’t know where to start or how to make it look professional. It will teach the basics of how to create compelling videos for digital platforms. Participants will discover the different options available for video…

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https://vimeo.com/560080650/2ece339ad3 This two-part course is perfect for the journalist who wants to add a video component to their stories, but doesn’t know where to start or how to make it look professional. It will teach the basics of how to create compelling videos for digital platforms. Participants will discover the different options available for video…

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https://vimeo.com/560103830/287d7a74dc COVID-19 has reshaped travel as we knew it. Adapting destinations and travelers to pandemic-era travel involves careful planning and community support. Ignore residents at your own peril! Regenerative tourism is a leading trend as we begin 2021, but is far from a one-size-fits-all recovery plan. Learn proven proactive approaches to nurture or win back…

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https://vimeo.com/560132004/6c9eae67d9 Are you a journalist frustrated with media trips that require confirmed assignments? A destination frustrated when journalists seem to disappear after trips? Join this moderated session between two PR representatives and two working media to discuss the hard questions and “grey areas” of press trips, especially in light of COVID-19 and the changing travel…