Explore Fairbanks and NATJA are excited to share the pre and post-conference press trip options available to media attending the 2023 NATJA Conference & Marketplace in Fairbanks, Alaska! The lineup of trips will allow journalists to explore the wild beauty of interior Alaska and the Arctic Circle under the midnight sun. Media attendees will have the opportunity…
In this class-meets-workshop, participants will get a quick lesson in how to use Instagram (and social media in general) to build their personal brands, establish legitimacy as a writer, and take, share, and edit photos to accompany their stories. We’ll cover “how-tos,” supplemental apps, and light photo, video, and reel editing, as well as ways…
The pandemic has been hard on travel writers. Some quit altogether. Some found creative solutions for keeping their blogs running despite ad revenue loss. Others came up with new angles and topics to cover, more relevant in those difficult days. Many branched out into other fields and built relationships with new outlets they may now…
What does “inclusive marketing” mean and why is it important? This session will share insights from various perspectives on the significance of reaching diverse communities and how it can make a difference for a destination’s bottom line. This panel is brought to you by NATJA’s Diversity, Equity, Inclusion, and Accessibility Committee. Moderator: Ian Fitzpatrick, Co-Founder, World…
Para la Naturaleza is a Puerto Rican nonprofit organization that has provided educational and conservation services to citizens in the islands of Puerto Rico for the past 52 years. We bring together every person who wants to grow up in healthy cities, swim in crystal clear oceans, drink from rivers and aquifers, and be able…
As a destination that has overcome adversity with proven record-breaking tourism growth in the wake of natural disasters, political turmoil and a pandemic – Puerto Rico is a model for crisis preparedness and effective communications. Hear from Leah Chandler, CMO of Discover Puerto Rico and Bettina Garibaldi, Managing Director of Ketchum’s Travel, Hospitality & Leisure…
As travel journalists hit the road again, it is beneficial to know what has changed for destination hosts and what has not. What are destinations looking for when hosting media? And once you get there, what is the expectation? Get insight from destination panelists on how to ensure a successful press trip for you and…
In this workshop, you’ll learn the basics of how to structure editorial content to improve search engine results. Topics include researching existing search terms and keywords to create more engaging content and understanding metadata for better ranking in search engine results. Presenters: Kimberly Hickok, Principal for Marketing Kangaroo https://vimeo.com/718174636
Learn from editors from various major publications how the travel story has changed in this post-pandemic landscape and how story pitching has been affected. Moderator: Adam Pitluk, President/Group Publisher, Midwest Luxury Publishing Panelists: Suzie Dundas, Sr. Outdoor Editor, Matador Network; Theresa Medoff, Editor, AAA Club Alliance Inc; Starlight Williams, Editor, National Geographic Travel https://vimeo.com/718165920
Are you ready? Registration for the 2022 NATJA Conference in San Juan, Puerto Rico is now open! Media members can take advantage of the special conference rate of $699 USD that includes 3-nights hotel accommodations at the Sheraton Puerto Rico, afternoon tours, pre and post-press trips, access to the marketplace, and networking galore! Don’t need…