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Alaska is ground zero for many of the impacts of climate change, from thawing permafrost and melting sea ice to changing ecosystems, the collapse of infrastructure, and the disruption of communities. Three panelists discuss the impacts of climate change on Alaska and its infrastructure, wildlife, and people. MODERATOR: JIM ADAMS, Alaska Regional Director, National Parks…

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Would you like your next story pitch picked up by an editor? Learn tips and tricks from editors from various publications on how you can make your next story pitch stand out from the rest and land you the assignment! MODERATOR: BENNETT W. ROOT, JR. Executive Vice President & General Counsel, NATJA PANELISTS: Jamie Hergenrader,…

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FAM trips keep evolving and the rules keep changing. Learn the best practices from a panel of pros – both media and DMOs – on securing a FAM trip, participating in one, and making sure everyone is on the same page. What are the expectations? Who pays for what? What has changed in the FAM…

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Learn from mother-son duo Marie and Frank Yaska about the Dena Athabascan people of Alaska. MODERATOR: Scott McCrea PRESENTERS: Marie YaskaFrank Yaska https://vimeo.com/842584987

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In this class-meets-workshop, participants will get a quick lesson in how to use Instagram (and social media in general) to build their personal brands, establish legitimacy as a writer, and take, share, and edit photos to accompany their stories. We’ll cover “how-tos,” supplemental apps, and light photo, video, and reel editing, as well as ways…

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The pandemic has been hard on travel writers. Some quit altogether. Some found creative solutions for keeping their blogs running despite ad revenue loss. Others came up with new angles and topics to cover, more relevant in those difficult days.  Many branched out into other fields and built relationships with new outlets they may now…

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What does “inclusive marketing” mean and why is it important? This session will share insights from various perspectives on the significance of reaching diverse communities and how it can make a difference for a destination’s bottom line. This panel  is brought to you by NATJA’s Diversity, Equity, Inclusion, and Accessibility Committee. Moderator: Ian Fitzpatrick, Co-Founder, World…

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Para la Naturaleza is a Puerto Rican nonprofit organization that has provided educational and conservation services to citizens in the islands of Puerto Rico for the past 52 years.  We bring together every person who wants to grow up in healthy cities, swim in crystal clear oceans, drink from rivers and aquifers, and be able…

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As a destination that has overcome adversity with proven record-breaking tourism growth in the wake of natural disasters, political turmoil and a pandemic – Puerto Rico is a model for crisis preparedness and effective communications. Hear from Leah Chandler, CMO of Discover Puerto Rico and Bettina Garibaldi, Managing Director of Ketchum’s Travel, Hospitality & Leisure…