Happy Hispanic Heritage Month! We hope you enjoy the bright and lively colors in our banner. During this time, we celebrate the contributions of our Latino/Hispanic/Latinx communities in the U.S. Who doesn’t love a good taco or burrito? Then there are guacamole and salsa! Arepas anyone? And of course, margaritas! 

Besides the food and beverage angle, U.S. Latinos’ purchasing power boasts over 3 trillion dollars – something for DMOs to consider when looking to tap into this market. We have in-house information that we are happy to share. Just email me at helen@natja.org.

We have 2 weeks left in our awards competition, so be sure to visit our website for details. In conjunction with the awards entry period, we are hosting our annual membership drive. Sponsor a new member and each of you will receive a complimentary entry into the awards competition or $50 off the conference registration. This is a great opportunity to receive a significant discount for the conference when you sponsor several members. The conference is a great place to network with fellow members, editors, and more. Don’t miss out!

¡Hasta pronto!


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