NATJA Notes: Hispanic Heritage Month, Final Weeks for the Awards Competition, and more!

¡Hola!

Happy Hispanic Heritage Month! We hope you enjoy the bright and lively colors in our banner. During this time, we celebrate the contributions of our Latino/Hispanic/Latinx communities in the U.S. Who doesn’t love a good taco or burrito? Then there are guacamole and salsa! Arepas anyone? And of course, margaritas!

Besides the food and beverage angle, U.S. Latinos’ purchasing power boasts over 3 trillion dollars – something for DMOs to consider when looking to tap into this market. We have in-house information that we are happy to share. Just email me at helen@natja.org.

We have 2 weeks left in our awards competition, so be sure to visit our website for details. In conjunction with the awards entry period, we are hosting our annual membership drive. Sponsor a new member and each of you will receive a complimentary entry into the awards competition or $50 off the conference registration. This is a great opportunity to receive a significant discount for the conference when you sponsor several members. The conference is a great place to network with fellow members, editors, and more. Don’t miss out!

¡Hasta pronto!

Helen