Website LEGOLAND Florida Resort

Be a force of positive energy to build phenomenal marketing programs that get our fans excited and encourage colleagues through collaboration and l innovative leadership as a senior member of the team. In this role, you’ll develop business cases, strategies, and initiatives that drive visitation, increase consumer purchasing, and encourage dedication to and advocacy of LEGOLAND® Florida Resort. In addition, you’ll be responsible for the Annual Pass program, promotional offer development, and other admissions-revenue driving initiatives. The ideal candidate would be a savvy innovator who gets excited to lead programs starting with developing the strategic vision and business case, all the way through the detailed activation.

This consumer marketing role includes cross-divisional planning and communication, as well as provides strategic vision, specialized research, and product development knowledge to the other internal departments (locally, regional with the North American marketing team, and internationally within the LEGOLAND® Parks & Resorts portfolio) to promote in-park guest experience and increase attendance and revenue. The LEGOLAND Florida Resort currently includes LEGOLAND® Theme Park, LEGOLAND® Water, Peppa Pig Theme Park, and three onsite hotels: LEGOLAND® Hotel, LEGOLAND® Pirate Island Hotel, and LEGOLAND® Beach Retreat.

–  Develop strategic programs for consumer marketing initiatives that drive specific attendance and revenue goals while communicating direction and updates to all program partners for successful cross-channel implementation

–  Lead Annual Pass program marketing plans and sales and supervised creative development, copy, pricing, and benefit updates to optimize performance and customer satisfaction.

–  Develop promotional pricing and offer strategy and activate changes and new products through all marketing communication channels. Recap performance, return on investment, and marketing support for the management team and third-party partners.

–  As a project manager for focused programs, including the youth and education market and Hispanic marketing initiatives, this includes annual plan development, execution, and leading monthly quality audits for customer journeys for each program, as well as ensuring online digital teams are optimally selling and optimizing website performance and content for each program.

–  Drive targeted messaging for each owned campaign, program, and overall Resort marketing messages through management of email marketing channel.

–  Communicate strategic direction to all program partners in respective areas for successful cross-channel management and implementation.

–  Partner collaboratively with global project stakeholders and global third-party partners (including production companies, software/eCommerce partners, creative agencies, and others) for marketing campaigns and product development projects.

–  Drive cross-divisional development of research projects for campaign marketing plans and performance assessments; maintain ongoing business dashboards for revenue and campaign performance.

–  Administrative tasks as assigned, including monthly budget maintenance, presentation generation, etc.

–  Actively participate in Environmental, Health & Safety, and Diversity and Inclusion programs.

–  Minimum of 5 years of marketing and project management experience required; demonstrated ability preferred or equivalent combination of education and experience

–  2-3 years of experience within theme park destination or travel/tourism; or equivalent combination of education and experience.

–  Experience developing and growing loyalty programs and annual passes required.

–  Proficiency in developing web-based and email marketing campaigns.

–  Analytical skills, including experience working with data, building consumer research tools (surveys, focus groups, etc.), analyzing information, and reporting findings.

–  Excellent verbal, written, and proofreading skills.

–  Ability to build and maintain effective business relationships.

–  Knowledge of ticketing, vacation packaging, and retail systems, including Clarity, Accesso, etc., and project management of ticket development is required (including the ability to manipulate and use the individual reporting tools)

–  Proficiency with MS Office programs, especially Excel, PowerPoint, and Outlook – experience in Access or SQL Server a plus.

–  Prior marketing experience working in a team environment.

–  Prior customer-facing operational experience at a theme park is a plus.

–  Be upbeat, self-motivated, and demonstrate a strong personal desire to achieve results.

–  Capable of multi-tasking in a fast-paced, constantly evolving environment and being highly detail-oriented and resourceful.

Bachelor’s degree from a four-year college or university in Business, Marketing, or Communications, MBA preferred, or equivalent work experience required, or equivalent combination of education and experience.

–  Be willing to work flexible hours to support park operations and events, including evenings and weekends.

–  Have a valid driver’s license, safe driving record, and be willing to use own vehicle for business purposes.

–  Have or be able to obtain a valid passport and relevant travel visas. The position may require travel domestically and internationally.

–  Excellent health care options (medical, dental, and vision that encourage preventative care).

–  Outstanding Paid Time Off (PTO)

–  Merlin Magic Pass for friends and family to enjoy the parks & attractions

–  Recognition Programs and Rewards

–  401(k) program with company match

–  Tuition reimbursement programs

–  Numerous learning and advancement opportunities

**Compensation rates dependent upon abilities and experience related to the opportunity

At Merlin Entertainments, we welcome the world to our magical attractions and resorts every day, and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to build a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we’ll always be learning and growing, we strive to be the most inclusive and flexible employer in our industry

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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