Whether you’re a travel journalist or a destination, winning an award can be a tool to enhance your brand. Learn from recent NATJA Award Winners how submitting and placing in competitions can boost a travel journalist’s or destination’s public profile. This session at the 2017 NATJA Conference & Marketplace was presented by: Moderator: Helen Hernandez,…
Get insight on how crafting the right message for social media can attract more visitors to your content while also improving your search engine optimization (SEO) for better ranking on search engines such as Google. This workshop at the 2017 NATJA Conference & Marketplace was presented by Joe Bob Hester, Associate Professor, University of North…
Building and maintaining a brand online is vital in today’s world. Stay in the loop on the key tools for building your brand. This professional development session was led by Gary Kayye, Adjunct Professor, University of North Carolina School of Media & Journalism at the 2017 NATJA Conference in Chapel Hill, NC. https://vimeo.com/221917305
Learn the legal aspects of social media. What rights do journalists have to get recognition for their work in the digital and social sphere? For DMOs, what should you know before sharing or using others’ content? This professional development session was led by Amanda Martin, Lawyer & Adjunct Instructor, University of North Carolina School of…
Dale Dunlop’s long-established bestseller, Exploring Nova Scotia, is a bible for people who like to get out and explore. In this new book Dale and his co-adventurer, Ryan Barry, focus on adventures within easy day-tripping distance of the city centre — and sometimes right in the city itself. From hikes across the Barrens to Polly’s Cove…
DetailsBy: Randy Johnson Randy Johnson’s bestseller debuts in a brand new 3rd edition in early 2017, complete with full color photography and National Geographic topographical maps. Johnson’s book is the original guide to combines all the great trails of Blue Ridge Parkway with hundreds of hikes just off the Parkway in neighboring national forests, state…
DetailsBy: Dale Dunlop Nova Scotia is an attractive destination for travellers from all over the world. This book is the authoritative independent guide to the province’s best attractions many of them well-known, but many little-known even to Nova Scotia residents. Along with the activity guide are reliable, independent recommendations for accommodations and dining throughout the…
DetailsBy: Randy Johnson Randy Johnson’s Best Easy Day Hikes Blue Ridge Parkway covers the easiest hikes along the entire Parkway—the most visited unit of the national park service—from Shenandoah National Park in Virginia to Great Smoky Mountains National Park in North Carolina and Tennessee. The popular FalconGuide “Best Easy” series features easier walks, including the wealth of…
DetailsBy: Tim Leffel Completely revised edition of the ground-breaking travel writing book that provides a road map to success in the digital age. It dives headlong into the entrepreneurial world of blogging and digital books, while still acknowledging the real money to be made in declining print forms. Drawing on interviews and survey responses from…
DetailsBy: Lola Akinmade Akerstrom Due North is a collection of travel observations, reflections, and snapshots spanning two decades across colors, cultures, and continents by award-winning Nigerian travel writer and photographer Lola Akinmade Åkerström. This book is available on Lola’s website.
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